The founders of a feminist website dedicated to social justice causes have announced that the site may be forced to shut down by the end of this month unless it receives a massive, immediate cash infusion.
The five-year-old website, Everyday Feminism, has created an “Emergency May Booster Fund” to fend off “scary financial trouble that’s threatening to put a halt to our work — maybe even as soon as the end of May.”
America “shouldn’t have to live in a world without independent feminist media” or “an [sic] unique, educational, inside-out approach to fighting everyday oppression,” the plea for funds urges.
“It’s quite a challenge, to say the least, to create independent, intersectional feminist media in a financially sustainable way, especially in a world that doesn’t value what we do,” the cash solicitation also says.
Everyday Feminism has created a Twitter hashtag, #SaveEF, to spread the word about its financial crunch.
Supporters applaud the effort.
At the same time, there are critics.
Everyday Feminism vows to find a way to survive “at a time when unapologetic white supremacists are in power” and at a time when “millions of readers” seek strategies “for healing from systemic oppression and for inclusive, effective activism.” (RELATED: Thousands Of Women Will Wear Pink, Knitted ‘Pussy Power Hats’ To Protest Trump)
The website vows it will only go out of business with “one hell of a fight.”
“Help us resist,” Everyday Feminism implores.
Everyday Feminism claims to be “one of the most popular feminist digital media sites in the world.” The founder and CEO is Sandra Kim, is “a person with multiple marginalized identities.”
According to the “About Everyday Feminism” webpage, the site works “to amplify and accelerate the progressive cultural shifts taking place across the US and the world.” The site also helps people “apply intersectional feminism and compassionate activism to their real everyday lives.”
The term “intersectionality” means the study of links — “intersections” — between different forms of oppression and discrimination. The idea is to bind different groups of fringe activists together. Frequently, however, the concept tends to lead to friction because various fringe activists accuse others of putting insufficient focus on their particular, obscure causes. (RELATED: The Dictionary Of The Modern Campus Activist)
Stories currently on the front page of Everyday Feminism include “Healing from Toxic Whiteness” and “A Guide to Self-Care When Your Loved Ones Don’t Support Your Activism.” There’s also “5 Ways Mexican Queerness Is a Radical Act Against Colonialism and Machismo.” (RELATED: Diversity Trainer: White People Have ‘Emotional Stake In Denying White Supremacy’)
The staff of Everyday Feminism does not detail the site’s financial troubles or how they began.
Independent journalist Robert Stacy McCain has noted that Everyday Feminism’s income streams are obscure. The website has no subscription element and runs few — if any — advertisements. There are spaces labeled for ads but they appear to be blank on every page.